Victoria Arduino’s

technology, art, and culture blend to shape
The journey began in the early 1900s, when Pier Teresio Arduino intuited that the coffee machine could become a new object of desire—not just functional, but also beautiful, powerful, and theatrical. The first creations fully embodied the spirit of Art Nouveau, with shiny surfaces in brass, copper, and steel, fluid forms, intricate details, and floral decorations. These machines, true works of functional art, became icons of elegance and innovation in the most refined cafes of the time.